the promotion of export trade, the methods and techniques of "translating" are more complex because of the different cultures, languages and lifestyles of the buyers and sellers, which is not only a problem of text translation.
(three) means of transmission, which is a means of transmitting information. The way people use sales promotion can not only use the salesman or the company representative and the customer directly, but also the consultants and experts to influence the customers with their own expertise, or the buyers' friends, neighbors, colleagues and family members affect the buyer in the daily communication. This kind of way is oral. The use of non personnel promotion can be done through newspapers, television, radio, poster, letters and other media. If you use a variety of ways at the same time, you will become a media combination. Generally speaking, personnel marketing is highly targeted, but the impact is narrower. The non staff promotion is weak but has a wide impact. Therefore, the two must be applied simultaneously, so as to complement each other and play a greater role.
(four) "translating into": when an enterprise passes information to consumers, consumers have an understanding problem, which is "translating into". Whether the promotion means is effective or not depends on whether the translation is consistent with the translation. If the consumer hears or sees the publicity of a commodity, his understanding is basically consistent with the intention of the enterprise to publicize, and then this information transfer is successful.
(five) feedback, the enterprise after the product information is passed out, can not be complete, but also through market research, to understand the impact of information on consumers, to understand the changes in the attitude and behavior of the potential consumers on this product, this is the feedback. Enterprises should decide whether the future sales strategy should be adjusted according to information feedback. This is a complete information communication mode, which emphasizes the main factors of effective communication. The transmissions must be clear to what recipients and what kind of reactions they want to get. They must be familiar with how to translate and consider how the recipient usually interpret. The source of information must be transmitted through effective media that can reach the recipient. To communicate people's response to information, the feedback channel must also be widely distributed.